To operate our products and services: We may use and/or disclose personal information when we store, process, publish, and/or distribute content that is included in communications, messages, or videos, or uploaded for storage, by our users via our products and services;As you direct or consent: We may use and/or disclose personal information when you direct us, or consent to us, using or disclosing your information via our products or services; For legal purposes: We may use and/or disclose personal information (i) to comply with applicable laws, regulations, court orders, legal processes, or to respond to any government, agency, or regulatory request, (ii) to detect or otherwise manage fraud, security, or technical issues, (iii) to protect the safety, rights, or property of any person, the public, or WattB, or (iv) to enforce our rights arising from our contracts with other parties, or individual users, including the Terms of Use and for billing and collection purposes; With third party vendors to provide, promote, or improve our products and services: We may use and/or disclose personal information with third parties to provide, promote, and improve our products and services (for example: to help us process and publish communications, messages, videos, and other information on our products, to help us process payments, to help us conduct campaigns and events, or to help us ensure compliance with appropriate security standards); To contact you about products and services: We may use and/or disclose personal information to contact you about products and services that may be of interest to you; To contact you about other resources: We may use and/or disclose personal information to contact you about other resources that may be of interest to you; For user servicing and maintenance: We may use and/or disclose personal information to help us with respect to servicing and maintenance (for example: billing or technical support, and product updates); To measure and improve client engagement: We may use and/or disclose personal information to help us measure and improve our engagement with our users (for example: we use Google Analytics to help us understand how our users use our products and services – you can read more about how Google uses our information here: https://www.google.com/intl/en/policies/privacy and you can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout); For business operational purposes, or other notified purposes: We may use and/or disclose personal information when reasonably necessary and proportionate to achieve the operational purpose for which the personal information was collected or processed or for another operational purpose that is compatible with the context in which the personal information was collected; andFor corporate business purposes: We may use and/or disclose personal information (a) to our current or future parents, affiliates, subsidiaries, and other companies under common control and ownership, or (b) to a buyer or other successor in connection with, or during negotiations for, a merger, acquisition, reorganization, or other sale or transfer of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding.