First Choice Power

First Choice Power has been serving Texas for over 70 years.

Whether you're on a month to month budget, in a short-term lease, or settled down for a while, First Choice Power has the right plan to fit your lifestyle. First Choice Power values convenience and affordability making it easy for customers to enroll, keep track of energy usage, and pay bills as well as offering prices as low as possible with no gimmicks, hidden fees, or fine print.

First Choice Power was acquired by Direct Energy in 2011.